Frosé is a great example of how a unique idea can grab people’s attention and get them excited. With 70 million views across Real Simple and other Time Inc brands, it was the #2 video company wide the year it was created. Beating all Time Inc properties including Time Magazine, Sports Illustrated, and all but one People Magazine video.

Video and Still Photography by Matthew Williams Edited by Brian Madigan

On a ride-along with Real Simple, some top female influencers share where they’ve been, where they’re going, and what they love most about their jobs. Produced by MCM Productions and Real Simple Magazine Director/ Sound: Michael Canzoniero Cinematographer: Charles Debold Hair & Makeup: Jenni Shaw Production Assistant: Tim Dorsch Editor Sara Lennox